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Meta Specifications

Facebook Newsfeed Specs

Newsfeed Ads (clients must have an existing Facebook page to post on behalf of). See below a link to our guide on our to accept our request.

Character limits are recommended and include the spaces. Text will be truncated if above character limit.

Static

Use these guidelines to design an ad that looks good everywhere it appears on Facebook.

  • File Type: JPG or PNG
  • File size: 1080×1080 pixels. 1080×1920 for reel/story placements.
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Display URL: set by Audience360/carsalesXT, a shortened version of the click through URL, allow your intenders to recognise your brand.
  • Link description: 27 characters.
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Maximum File Size: 30MB

Video

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail guidelines ensure your ad always looks high quality.

  • File Type: MP4, MOV or GIF
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Display URL: set by Audience360/carsalesXT, a shortened version of the click through URL, allow your intenders to recognise your brand.
  • Link Description: 27 characters
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Video Duration: max 45 minutes (best practice 30 seconds to allow Audience360 to deliver on all placements.
  • Maximum File Size: 4GB

Carousel

Use these guidelines to design an ad that looks good everywhere it appears on Facebook.

  • Image File Type: JPG or PNG
  • Resolution: 1080 x 1080 pixels
  • Primary Text: 125 characters
  • Headline: 32 characters
  • Link Description: 18 characters
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB

Slideshow

Use these guidelines to design an ad that looks good everywhere it appears on Facebook.

  • File Type: JPG or PNG
  • File size: 1080×1080 pixels. 1080×1920 for reel/story placements.
  • Number of Slideshow cards: 2 to 7.
  • Primary Text: 125 characters
  • Headline: 27 characters
  • Display URL: set by Audience360/carsalesXT, a shortened version of the click through URL, allow your intenders to recognise your brand.
  • Link description: 27 characters.
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Maximum File Size: 30MB


Instagram Newsfeed Specs

Static

Use these guidelines to design an ad that looks good everywhere it appears on Facebook.File Type: JPG or PNG

  • File size: 1080×1080 pixels. 1080×1920 for reel/story placements.
  • Primary Text: 125 characters
  • Headline: 40 characters
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Maximum File Size: 30MB

Video

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail guidelines ensure your ad always looks high quality.

  • File Type: MP4, MOV or GIF
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: 1080×1080 pixels. 1080×1920 for reel/story placements.
  • Primary Text: 125 characters
  • Headline: 40 characters
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Video Duration: max 45 minutes (best practice 30 seconds to allow Audience360 to deliver on all placements.
  • Maximum File Size: 4GB

Carousel

Use these guidelines to design an ad that looks good everywhere it appears on Facebook.

  • Image File Type: JPG or PNG
  • Resolution: 1080 x 1080 pixels
  • Primary Text: 125 characters
  • Headline: 40 characters
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB

Slideshow

Use these guidelines to design an ad that looks good everywhere it appears on Facebook.

  • File Type: JPG or PNG
  • File size: 1080×1080 pixels. 1080×1920 for reel/story placements.
  • Primary Text: 125 characters
  • Headline: 40 characters
  • CTA Button: Select from the list on our MI Sheet. (Add link).
  • Click through: Landing page that intender goes to when they click on ad. We recommend adding a UTM tag.
  • Maximum File Size: 30MB

Facebook best practice.

See below a link to our guide to creating a Newsfeed ad with Meta best practices. (In progress)

Audience360 is not responsible for monitoring or responding to comments made on Newsfeed ads. 


TO REMOVE OFF SPECS

Call to action options (this is on our MI Sheet).