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Travel Advertising

We know where travellers are going next

Audience360 sees over 2.9 million in-market travellers per month searching and booking flights, accommodation, car rentals, travel insurance and travel activities online

Our Travel Audience

Powered by exclusive data partnerships with Webjet and Mozo, Audience360 helps travel brands and destinations connect with in-market travellers to offer travel services and anything they may need on their journey

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248,00 Home Loans

monthly audience

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Domestic Flights

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International Flights

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In data partnership with

logo webjet au nz

As Australia and New Zealand’s leading online travel agency, Webjet leads the way in online travel tools and technology in our region

In data partnership with

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Mozo is a trailblazer in financial & insurance comparison, including travel insurance plans, and has been helping customers on their financial journey since 2008

In data partnership with

logo Executive Traveller

Executive Traveller is the content destination for the world’s premium travellers, it brings elite coverage of premium travel and lifestyle to an international audience

In data partnership with

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Localista hosts 800,000+ pages of things to do and places to go as the largest travel guide to Australia and New Zealand, updated daily by 60,000 users & local industry experts

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Car Hire

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Motor Homes

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Travel Insurance

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High Value Passengers

Other Audiences

Elevate your travel marketing plan and strategy using in-market audience data to reach the right audience at the right moment

Success Stories

Discover how our clients have leveraged first-party audience data to reach in-market customers

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Online bookings via valid traffic across their websites with the key measurement of success being a significant return on advertiser spend.
case study
A prestige auto brand launched a retail campaign with the aim of driving consideration and interest for its Demo Vehicles.
case study
A high-end retail brand who had a strong duty-free footprint and international airports prior to the Covid-19 pandemic wanted to build on their former strategy...

Frequently Asked Questions

What is your role as a first-party data provider?

As a first-party data provider, our role is to connect travel advertisers with in-market customers who are actively seeking travel opportunities. We collect and analyse data through our exclusive data partnerships to identify potential customers interested in travel and provide advertisers with targeted marketing opportunities.

What benefits can travel advertisers expect from working with Audience360?

By partnering with us, travel advertisers can benefit from accessing a pool of in-market customers actively searching and booking travel and travel products online. Our data-driven approach allows advertisers to target their campaigns more effectively, reaching the right audience at the right time. This leads to improved conversion rates, increased bookings, and a better return on investment (ROI) for their advertising efforts.

What types of travel advertisers do you work with?

We work with a wide range of travel advertisers, including destination tourism organisations, hotel groups, resorts, tour operators, car rental companies, and other travel service providers. Our goal is to connect advertisers with customers interested in various travel experiences, destinations and services.

How do you target the right audience for travel advertisers?

We leverage our advanced custom data analytics to identify and understand the travel consumers behaviour, preferences and travel intent. This enables us to segment the audience effectively and target specific customer profiles, such as adventure travellers, luxury seekers, family vacationers, business travellers, etc. Advertisers can choose the audience segments that align with their target market and campaign objectives.

What advertising channels do you utilise for travel campaigns?

We employ a multi-channel approach to maximise the reach and effectiveness of travel campaigns. Our advertising channels include expected digital channels such as social, native, pre-roll and display as well as brand-building channels such as connectedTV, digital audio & high-impact display. We programmatically optimise campaigns across these channels to ensure optimal performance and engagement.

Can you provide examples of successful travel advertising campaigns?

While we respect the confidentiality of our clients’ campaigns, we have a track record of delivering successful results. Our travel advertising campaigns have helped increase brand visibility, drive website traffic, generate leads, and boost bookings for various travel advertisers. We can provide case studies and success stories during our consultation to showcase the effectiveness of our services.

How can travel advertisers get started with your services?

Getting started is easy! Simply reach out to our team through the contact us page. We will schedule a consultation to understand your specific advertising goals and objectives. Once we have a clear understanding of your requirements, we will propose a tailored solution and guide you through the onboarding process.

Do you offer any reporting or analytics to measure campaign performance?

Yes, we provide comprehensive reporting and analytics to measure the performance of travel advertising campaigns. Our reports include key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). We believe in transparency and provide regular updates to help advertisers evaluate the effectiveness of their campaigns and make data-driven decisions.

Please note that these FAQs are provided as general information. For more specific details about our services, we recommend reaching out to our team for personalised assistance.