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First-Party Data Advertising

Connecting brands with in-market audiences

We help brands, advertisers and agencies connect with active buyers through digital media using transparent first-party data

Reaching the right people at the right moment

Discover the power of leveraging first-party data for your advertising campaigns using our customer data platform

Engaged Prospects

Target those actively interested in your product category, increasing the likelihood of conversions using first-party data

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Precision Targeting

Reach the right audience with accuracy, improving campaign relevance and performance

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Cost Efficiency

Reduce wastage by focusing on in-market customers, maximising your advertising budget effectiveness

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Enhanced Insights

Gain a deeper understanding of customer behaviours to help refine your marketing and campaign strategy

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Informed Decision-Making

Understand the customer journey and preferences, to guide strategies that align with their purchasing process

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Ethical and Trustworthy

Feel confident that your brand is upholding customer privacy, building trust through transparent and responsible data usage

Explore Our Audiences

Channel Activation

Reach your audience effectively and at scale with our innovative solutions tailored to your desired way of working, whether that’s via an agency, trading desk, in-house or through our managed service solutions

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Digital Broadcast

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High-Impact Display

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Traditional Display

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Success Stories

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Online bookings via valid traffic across their websites with the key measurement of success being a significant return on advertiser spend.
case study
A prestige auto brand launched a retail campaign with the aim of driving consideration and interest for its Demo Vehicles.
case study
A high-end retail brand who had a strong duty-free footprint and international airports prior to the Covid-19 pandemic wanted to build on their former strategy...

Frequently Asked Questions

We appreciate that not all marketers have time to keep up with the rapidly changing world of data and digital marketing which is why we’re here to help using our first-party data management platform. Here’s what our clients want to know

Who are your first-party data partners?

You can find details of our current data partners and the corresponding audience segmentation here. Our data partnerships are forever growing and evolving, we currently reach valuable customers and have audience expertise in the categories of automotive, travel, real estate, finance & insurance, technology, gaming and retail.

What is first-party audience data?

First-party data is information collected directly from consumers through their interactions with our data partner digital channels such as websites, booking engines and mobile apps. This customer data provides marketers with accurate, reliable, and relevant insights into consumer behaviour, preferences, engagement and intent to purchase. By leveraging first-party data with Audience360 marketers can develop a deep understanding of their audience, enabling them to create more personalised experiences and targeted marketing campaigns.

What makes transparent audience data so important?

In a world where consumer trust is paramount, the transparency offered by first-party data is invaluable. By being upfront about data collection practices and obtaining consent, marketers can foster trust with their audience. Internet users appreciate transparency, knowing that their data is being collected ethically and used to enhance their purchasing experiences. This trust can provide stronger brand loyalty and a competitive advantage over marketers who may not prioritise data transparency.

What is the value of verified audience data?

The reliability and accuracy of data is crucial for marketers to make informed decisions. First-party data, collected directly from in-market users, provides verified insights into customer behaviour. By leveraging this verified data, marketers can identify emerging trends, understand customer preferences, and adapt their strategies accordingly.

What are the advantages of real-time activation?

Real-time data activation is a game-changer for marketers. By utilising first-party data in real time, marketers can stay agile and responsive to market dynamics, enabling them to seize opportunities as they arise. They can identify shifts in consumer behaviour, adjust marketing campaigns on the fly, and deliver personalised messaging that resonates with potential valuable customers. Most importantly, you know you’re reaching your audience at the right time in their unique path to purchase.