First-Party Data Advertising
Connecting brands with in-market audiences
We help brands, advertisers and agencies connect with active buyers through digital media using transparent first-party data
Reaching the right people at the right moment
Discover the power of leveraging first-party data for your advertising campaigns using our customer data platform
Target those actively interested in your product category, increasing the likelihood of conversions using first-party data
Reach the right audience with accuracy, improving campaign relevance and performance
Reduce wastage by focusing on in-market customers, maximising your advertising budget effectiveness
Gain a deeper understanding of customer behaviours to help refine your marketing and campaign strategy
Understand the customer journey and preferences, to guide strategies that align with their purchasing process
Ethical and Trustworthy
Feel confident that your brand is upholding customer privacy, building trust through transparent and responsible data usage
Reach your audience effectively and at scale with our innovative solutions tailored to your desired way of working, whether that’s via an agency, trading desk, in-house or through our managed service solutions
Frequently Asked Questions
We appreciate that not all marketers have time to keep up with the rapidly changing world of data and digital marketing which is why we’re here to help using our first-party data management platform. Here’s what our clients want to know
You can find details of our current data partners and the corresponding audience segmentation here. Our data partnerships are forever growing and evolving, we currently reach valuable customers and have audience expertise in the categories of automotive, travel, real estate, finance & insurance, technology, gaming and retail.
First-party data is information collected directly from consumers through their interactions with our data partner digital channels such as websites, booking engines and mobile apps. This customer data provides marketers with accurate, reliable, and relevant insights into consumer behaviour, preferences, engagement and intent to purchase. By leveraging first-party data with Audience360 marketers can develop a deep understanding of their audience, enabling them to create more personalised experiences and targeted marketing campaigns.
In a world where consumer trust is paramount, the transparency offered by first-party data is invaluable. By being upfront about data collection practices and obtaining consent, marketers can foster trust with their audience. Internet users appreciate transparency, knowing that their data is being collected ethically and used to enhance their purchasing experiences. This trust can provide stronger brand loyalty and a competitive advantage over marketers who may not prioritise data transparency.
The reliability and accuracy of data is crucial for marketers to make informed decisions. First-party data, collected directly from in-market users, provides verified insights into customer behaviour. By leveraging this verified data, marketers can identify emerging trends, understand customer preferences, and adapt their strategies accordingly.
Real-time data activation is a game-changer for marketers. By utilising first-party data in real time, marketers can stay agile and responsive to market dynamics, enabling them to seize opportunities as they arise. They can identify shifts in consumer behaviour, adjust marketing campaigns on the fly, and deliver personalised messaging that resonates with potential valuable customers. Most importantly, you know you’re reaching your audience at the right time in their unique path to purchase.