Sport Advertising

As a first-party data provider, our role is to connect Sport-related advertisers with in-market customers actively browsing afl.com.au. Our first-party data is powered through an exclusive partnership with AFL, Australia’s most trusted source for football news and events.

By partnering with us, sport advertisers and related brands can benefit from accessing a pool of potential customers with a high interest in football, related merchandise and associated stats. Our data-driven approach enables advertisers to target their campaigns more effectively, reaching the right audience at the right time, leading to improved conversion rates and higher ROI on advertising efforts.

We employ a multi-channel approach to maximise the reach and effectiveness of our campaigns. Our advertising channels include expected digital channels such as social, native, pre-roll and display as well as brand-building channels such as connectedTV, digital audio & high-impact display. We programmatically optimise campaigns across these channels to ensure optimal performance and engagement.

Getting started is easy! Simply reach out to our team through the contact us page. We will schedule a consultation to understand your specific advertising goals and objectives. Once we have a clear understanding of your requirements, we will propose a tailored solution and guide you through the onboarding process.

Yes, we provide comprehensive reporting and analytics to measure the performance of sport advertising campaigns. Our reports include key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). We believe in transparency and provide regular updates to help advertisers evaluate the effectiveness of their campaigns and make data-driven decisions.