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Sport Advertising

The fan support outside the stands

Audience360 sees 11 million Aussie Rules footy fans per month, during the on-season, consuming content, staying up to date on matches and stats

Our Sport Audience

Powered by an exclusive data partnership with AFL, Audience360 helps brands connect with fans interested in football and sport

Avid fans 

News & content

Matches & ladders

Stats & rankings

In data partnership with

As the pre-eminent and only fully professional competition of Australian rules football, with over 1.26m members, AFL is the best place to get updates on the action both on and off the field


Tipping & fantasy

Merchandise & apparel

Other Audiences

Elevate your sport marketing strategy using in-market audience data to reach the right audience at the right moment

Success Stories

Discover how our clients have leveraged first-party audience data to reach in-market customers.

audience360 travel image
Online bookings via valid traffic across their websites with the key measurement of success being a significant return on advertiser spend.
case study
A prestige auto brand launched a retail campaign with the aim of driving consideration and interest for its Demo Vehicles.
case study
A high-end retail brand who had a strong duty-free footprint and international airports prior to the Covid-19 pandemic wanted to build on their former strategy...

Frequently Asked Questions

What is your role as a sport marketing and sport-related advertising data provider?

As a first-party data provider, our role is to connect Sport-related advertisers with in-market customers actively browsing afl.com.au. Our first-party data is powered through an exclusive partnership with AFL, Australia’s most trusted source for football news and events.

What benefits do sport advertisers gain from working with your data?

By partnering with us, sport advertisers and related brands can benefit from accessing a pool of potential customers with a high interest in football, related merchandise and associated stats. Our data-driven approach enables advertisers to target their campaigns more effectively, reaching the right audience at the right time, leading to improved conversion rates and higher ROI on advertising efforts.

What advertising channels do you utilise for sport campaigns?

We employ a multi-channel approach to maximise the reach and effectiveness of our campaigns. Our advertising channels include expected digital channels such as social, native, pre-roll and display as well as brand-building channels such as connectedTV, digital audio & high-impact display. We programmatically optimise campaigns across these channels to ensure optimal performance and engagement.

How can sport advertisers get started with your services?

Getting started is easy! Simply reach out to our team through the contact us page. We will schedule a consultation to understand your specific advertising goals and objectives. Once we have a clear understanding of your requirements, we will propose a tailored solution and guide you through the onboarding process.

Do you offer reporting and analytics to measure campaign performance?

Yes, we provide comprehensive reporting and analytics to measure the performance of sport advertising campaigns. Our reports include key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). We believe in transparency and provide regular updates to help advertisers evaluate the effectiveness of their campaigns and make data-driven decisions.

Please note that these FAQs are provided as general information. For more specific details about our services, we recommend reaching out to our team for personalised assistance.