Digital Advertising Services
Right audience, right moment
At Audience360 we reach people who are in-market at the right moment for your business, wherever they are online
The Audience360 difference
In market audiences
Our audience is comprised of people who are actively demonstrating consideration and intent, so you can rely on their actions rather than solely on interest or demographic
First party data
Our audience data is verified, reliable and recent, its collected and used transparently, giving you complete customer trust
With our exclusive first party data comes rich and unique insights to define your target audience and guide campaign strategies
We can activate through the full scope of digital channels, to ensure your brand is seen on a customer’s unique path to purchase
Whether you use Audience360 as a managed service, an agency trading desk, or buy programmatically in-house – we have a solution
We reach in-market audiences at the right time, filling the gap in the consideration phase and ensuring your digital spend contributes to greater marketing effectiveness
Consumer attention is becoming increasingly fragmented, and advertisers are turning to new channels to reach their target audience. Meanwhile, the number of programmatically enabled ad formats is also on the rise. Our approach prioritises programmatic efficiency, with in-market audiences, to create a seamless digital experience across devices, channels, and ad formats
Frequently Asked Questions
We appreciate that not all digital marketers have time to keep up with the rapidly changing world of data and digital marketing which is why we’re here to help by providing you top-notch digital advertising services. Here’s what our clients want to know
With Audience360 you can reach potential customers through any digital advertising channel that is most effective for your brand, with the added benefit of connecting with audiences who are in-market for your product or service category.
Our team of audience data, advertising and digital marketing experts can help your brand define the right audience and reach them at the right moment, while they’re actively in-market across digital media.
Audience360 can activate campaigns across a wide range of digital advertising channels, including:
- Programmatic guarantee
- Catch-up TV
- Connected TV
- Digital Audio, including Spotify, Apple Music and radio
- High Impact Display
- Social Media, including Facebook, Instagram, TikTok, LinkedIn, Pinterest and Reddit
- Pre-Roll Video
As a first-party data provider, our role is to connect brands, advertisers and digital marketing agencies with in-market customers across all digital media channels. We transparently collect and analyse data through our exclusive data partnership platforms, to understand a customer’s behaviour, preferences and intent to purchase. This data is then leveraged to create highly targeted advertising campaigns across connectedTV, catch-up TV, digital audio, native, social, pre-roll video, display and more.
We collect first-party data through our data partner publishers, including websites, mobile apps, and other digital touchpoints in a transparent and privacy-compliant manner. This data includes information such as user demographics, browsing behaviour, purchase history, and engagement patterns. By analysing this data, we can create detailed customer profiles and segments, allowing advertisers to target their digital ad campaigns more effectively and deliver personalised messages to the right in-market audience at the right moment.
By partnering with us, brands, advertisers and agencies can benefit from access to a pool of in-market customers across multiple digital media channels. Our data-driven approach enables precise targeting, resulting in improved campaign performance, higher engagement rates, increased conversions, better promotion of your business online, and ultimately, a better return on investment for your advertising efforts.
We support a wide range of digital media channels to ensure comprehensive coverage and maximum reach. These channels include connectedTV, catch-up TV, digital audio platforms, digital out-of-home, high-impact display, native advertising, social media marketing & advertising, pre-roll video, traditional display advertising and more. Our goal is to provide you with digital marketing services with a holistic approach that reaches customers across various digital touchpoints, influencing their intent to purchase at any consideration phase.
While we prioritise client confidentiality, we have a proven track record of delivering successful digital media advertising campaigns. Our digital campaigns have helped brands increase brand awareness, drive website traffic, increase lead generation, and achieve their online marketing objectives across various digital channels. During our consultation, we can share relevant success stories to demonstrate the effectiveness of our digital advertising services, or you can check out our Case Studies page.
We provide comprehensive reporting and analytics to measure the performance of digital media advertising campaigns. Our reports include key metrics such as impressions, clicks, conversions, viewability, engagement rates, and return on ad spend (ROAS). These insights help advertisers evaluate campaign effectiveness, optimise digital ad strategy, and make data-driven decisions to achieve their desired outcomes.
Getting started is easy! Simply reach out to our team through the contact us page. We will schedule a consultation to understand your specific advertising goals and objectives. Once we have a clear understanding of your requirements, we will propose a tailored solution and guide you through the onboarding process.
Yes, we provide dedicated support and guidance throughout the entire advertising campaign lifecycle giving you more time to focus on other online marketing strategies for your brand and website like search engine optimisation and content marketing. Our team of digital advertising experts will assist you in campaign planning, targeting strategies, creative optimisation, and ongoing performance monitoring. We believe in fostering strong partnerships with our clients and aim to deliver exceptional digital advertising service and results.