We see 9 out of 10 Australians on their journey to purchasing a car
Audience360 reaches 17 million in-market Australians per month searching for cars and automotive products online. Our audience network spans everyday vehicles; cars and motorbikes, leisure-based activity; boats, campers and caravans, as well as construction vehicles and farming machinery
Our Automotive Audience
Powered by an exclusive data partnership with carsales and its automotive network of brands, Audience360 helps advertisers in the automotive industry connect with in-market customers looking for vehicles online
Cars – new & used
Campers & Caravans
In data partnership with
carsales.com.au is the largest online automotive classifieds business in Australia, attracting more Australians interested in buying or selling vehicles than any other
Trucks & Construction
Elevate your automotive marketing strategies using in-market audience data to reach the right audience at the right moment
Discover how our clients have leveraged first-party audience data to reach in-market customers.
Frequently Asked Questions
We appreciate that not all marketers have time to keep up with the rapidly changing world of data and digital marketing which is why we’re here to help. Here’s what our clients want to know.
As a first-party data provider, our role is to connect automotive marketers and advertisers with in-market customers actively searching and comparing vehicles online. Our first-party data is powered through an exclusive partnership with carsales, Australia’s largest online automotive classifieds and a trusted source for buying and selling cars and electric vehicles.
By partnering with us, automotive advertisers can benefit from accessing a pool of in-market customers who are actively researching and comparing vehicles. Our data-driven approach enables advertisers to target their campaigns more effectively, reaching the right audience at the right time, leading to improved conversion rates,higher ROI on advertising efforts and increased car sales.
We work with a diverse range of automotive advertisers, including vehicle brands direct, or through their agencies as well as other auto-related brands such as those for insurance or financial products. Our goal is to connect advertisers with car buyers and customers interested in various automotive products and services.
We employ a multi-channel approach to maximise the reach and effectiveness of our campaigns. Our advertising channels include expected digital channels such as social, native, pre-roll and display as well as brand-building channels such as connectedTV, digital audio & high-impact display. We programmatically optimise campaigns across these channels to ensure optimal performance and engagement.
While we respect the confidentiality of our clients’ campaigns, we have a proven track record of delivering successful results in the automotive sectors. Our advertising solutions have helped increase brand visibility, drive website traffic, generate leads, and boost conversions for various automotive advertisers. We can provide case studies and success stories during our consultation to showcase the effectiveness of our services, or in the meantime head to our case studies page.
Getting started is easy! Simply reach out to our team through the contact us page. We will schedule a consultation to understand your specific advertising goals and objectives. Once we have a clear understanding of your requirements, we will propose a tailored solution and guide you through the onboarding process.
Yes, we provide comprehensive reporting and analytics to measure the performance of our automotive campaigns. Our reports include key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). We believe in transparency and provide regular updates to help advertisers evaluate the effectiveness of their campaigns and make data-driven decisions.
Please note that these FAQs are provided as general information. For more specific details about our services, we recommend reaching out to our team for personalised assistance.