2020 has been a challenging year for businesses large and small as COVID across Australia and Victoria in particular has cause a lot of retail to close. In conjunction with these challenges, and as employees from large corporations were stood down or let go, we have...

It’s never been more important to use current, transparent data about people in the market genuinely looking for hotel rooms, flights, hire cars, experiences and more.This year has been the toughest travel market most operators have experienced. Which is why firms that make the most...

In a recent roadshow we found marketing teams were increasingly asking the question “how can we get reliable information on which to base our marketing budgets and strategy. How will we know when to get back into market?Times are uncertain with a constantly shifting landscape and...

Many marketing campaigns rely on display advertising to generate results in the belief it’s cost effective because there’s plenty of cheap inventory. But the increasing popularity of YouTube, Facebook video and Tik Tok, as well as other channels, means judicious use of video advertising can...

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