Category: First Party Data
Marketing can survive and thrive without the cookie
After a thorough test and learn phase Audience360 launched its cookieless audience solution. Our clients are already seeing the benefits of reaching incremental audiences with this solution, as well as the power of targeting in-market audiences, as shown by the following case study.
When to best reach school holiday travellers
Summer school holidays may be over, but Audience360 Insights show that travel marketers should be preparing for the next school break now.
Gaining Competitive Advantage with First-Party Data
In the post-COVID era, the competitive landscape for destination marketers has become even more fierce. As travel booms...