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Digital Broadcast Advertising

Reach the right audience on the right channels

We reach in-market audiences through digital broadcast channels, including connectedTV, digital audio and digital out-of-home (DOOH), to get your brand seen on a customer’s unique path to purchase

Harnessing the digital advantage in broadcast channels

We help brands fill the consideration gap in their marketing strategy by targeting in-market audiences based on intent, through digital broadcast channels. This enables you to rely on the trusted results from traditional broadcast media, with the added power of digital targeting

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Exclusive in-market audiences

Gain powerful targeting capability of people actively in the consideration phase with our exclusive in-market audiences

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Programmatic effectiveness

Reach the right audience with precision, optimising campaigns, and maximising effectiveness through real-time adjustments

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Impactful creative

Employ your storytelling creative assets, achieving the messaging outcomes of traditional channels enhanced with the control of digital targeting

Broadcast Channels

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Connected TV is an increasingly important advertising channel that delivers targeted ads to engaged audiences on their smart TVs. This approach merges the power of conventional television with digital accuracy to boost the efficacy of campaigns

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Digital Audio

Digital audio offers a dynamic platform to engage audiences through podcasts, music streaming, and audio content, enabling effective brand communication with targeted and non-intrusive ad placement

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Digital Out-of-Home

Digital Out-of-Home (DOOH) advertising uses interactive displays to engage audiences in real-world settings, providing creative flexibility and heightened visibility for location-based marketing

Other Channels

Our approach prioritises programmatic efficiency, with in-market audiences, to create a seamless digital experience across devices, channels, and ad formats

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High Impact Display

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Traditional Display

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Explore Our Audiences

Success Stories

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Online bookings via valid traffic across their websites with the key measurement of success being a significant return on advertiser spend.
case study
A prestige auto brand launched a retail campaign with the aim of driving consideration and interest for its Demo Vehicles.
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A high-end retail brand who had a strong duty-free footprint and international airports prior to the Covid-19 pandemic wanted to build on their former strategy...

Frequently Asked Questions

What are digital broadcast channels?

Digital broadcast channels include ConnectedTV, digital audio, and digital out-of-home (DOOH). These channels deliver premium film, TV, podcast and musical content to audiences, empowering brands to advertise with the same confidence of traditional broadcast media with the added benefit of precise audience targeting.

How can advertisers benefit from using digital broadcast channels?

Advertisers gain access to targeted and engaged audiences across these channels, allowing them to convey their messages through compelling video, audio, and interactive content.

What advantages does ConnectedTV offer?

ConnectedTV lets advertisers reach viewers on their smart TVs with precision targeting. Paired with our exclusive in-market audiences, it ensures your ads resonate with those actively considering your product.

What’s unique about digital audio advertising?

Digital audio connects advertisers with listeners through music and podcast streaming publishers. When combined with our exclusive in-market audience data, it ensures your audio ads reach the right ears at the right time.

How does DOOH enhance advertising strategies?

Digital out-of-home (DOOH) leverages large interactive displays in real-world settings. With our exclusive in-market audiences, your DOOH campaigns become more relevant and impactful.

What’s the benefit of utilising your in-market audiences?

Our exclusive in-market audiences comprise individuals actively considering your product category. By leveraging our first-party data, you ensure your ads are seen and heard by the most relevant prospective customers.

How do you efficiently purchase media for your clients?

We utilise programmatic methods to streamline media purchasing for our clients. This automated process uses data and algorithms to target, bid, and optimise ad placements across digital channels for maximum efficiency and effectiveness.

How can I get started?

Getting started is easy! Simply reach out to our team through the contact us page. We will schedule a consultation to understand your specific advertising goals and objectives. Once we have a clear understanding of your requirements, we will propose a tailored solution and guide you through the onboarding process.

Please note that these FAQs offer general information on the benefits of digital broadcast channels and in-market audiences. For more specific enquiries, get in touch with our team today.