How are Kiwi and Trans-Tasman travellers exploring New Zealand? Get our insights on the demographics, top searches and locations for domestic New Zealand and inbound Australian travellers seeking adventure this Winter....
In the new era of work, with employees returning to the office in hybrid mode and key meetings once more requiring face-to-face (socially distanced) interaction, Business travellers are on the move again but looking for more flexibility in travel options with “booking changes” high on...
Snow sport travellers are cashed up and looking at international travel for the first time in two years. While Japan is still closed, in market travel to Queenstown has increased by 41% from March to April 2022 and both South Korea, and North America also...
The travel market is set to recover from the extended hibernation that the industry has experienced in the past eighteen months, led by strong domestic audience search activity and bookings from the middle of December.That's what the Audience360 Travel data analysis is telling us -...
Tourism is big business and tourist bodies such as Tourism Australia spend millions of dollars to encourage people to visit Australia. But it’s essential they make the most of these campaigns given the money to support them comes from taxpayer funds.They can do this by...
Australians aren’t just dreaming, they’re actively planning & booking travel for December and into 2022!Audience360 are seeing significant uplift in both search and booking behaviour which includes a dramatic reduction on the average number of flight searches performed before a booking is made. This...
Timeliness in activation of data is absolutely critical for the travel industry. What’s key is showing available inventory to people who are in the market to buy right now so that your business is presenting the right message to the right traveller at the right...
Many travel marketers rely on data without knowing exactly what it is made up of or where it comes from for their marketing campaigns. But this data can result in wasted ad spend and underperforming campaigns. To ensure you get the most ‘bang for your...
2020 has been a challenging year for businesses large and small as COVID across Australia and Victoria in particular has cause a lot of retail to close. In conjunction with these challenges, and as employees from large corporations were stood down or let go, we have...
It’s never been more important to use current, transparent data about people in the market genuinely looking for hotel rooms, flights, hire cars, experiences and more.This year has been the toughest travel market most operators have experienced. Which is why firms that make the most...
