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20 Jun Know Your Audience | The Business Traveller

Posted at 13:21h in Blogs by Sara Herbert

In the new era of work, with employees returning to the office in hybrid mode and key meetings once more requiring face-to-face (socially distanced) interaction, Business travellers are on the move again but looking for more flexibility in travel options with “booking changes” high on...

06 Jun Know Your Audience | Snow Sport Enthusiast

Posted at 09:36h in Blogs by Audience360

Snow sport travellers are cashed up and looking at international travel for the first time in two years. While Japan is still closed, in market travel to Queenstown has increased by 41% from March to April 2022 and both South Korea, and North America also...

13 Dec The travel boom is set to ignite: brands need to target high value travellers

Posted at 08:47h in Blogs by Audience360

The travel market is set to recover from the extended hibernation that the industry has experienced in the past eighteen months, led by strong domestic audience search activity and bookings from the middle of December.That's what the Audience360 Travel data analysis is telling us -...

08 Dec What’s the Best Way for Local Tourism Authorities To Get Bang for Their Buck?

Posted at 00:27h in Blogs by Audience360

Tourism is big business and tourist bodies such as Tourism Australia spend millions of dollars to encourage people to visit Australia. But it’s essential they make the most of these campaigns given the money to support them comes from taxpayer funds.They can do this by...

25 Nov No Longer Kicking Tyres as Aussies Hit the Road

Posted at 10:44h in Blogs by Audience360

Australians aren’t just dreaming, they’re actively planning & booking travel for December and into 2022!Audience360 are seeing significant uplift in both search and booking behaviour which includes a dramatic reduction on the average number of flight searches performed before a booking is made. This...

15 Nov Why Timeliness Is Critical for Travel Marketers’ Success in the Current Climate

Posted at 00:32h in Blogs by Audience360

Timeliness in activation of data is absolutely critical for the travel industry. What’s key is showing available inventory to people who are in the market to buy right now so that your business is presenting the right message to the right traveller at the right...

27 Apr Data Transparency and Why a Black Box Solution May Be Doing You More Harm Than Good

Posted at 23:33h in Blogs by Audience360

Many travel marketers rely on data without knowing exactly what it is made up of or where it comes from for their marketing campaigns. But this data can result in wasted ad spend and underperforming campaigns. To ensure you get the most ‘bang for your...

26 Apr A360 Insights: Small Business

Posted at 06:46h in Blogs by Audience360

2020 has been a challenging year for businesses large and small as COVID across Australia and Victoria in particular has cause a lot of retail to close. In conjunction with these challenges, and as employees from large corporations were stood down or let go, we have...

19 Apr Is Your Data Really Generating a Return?

Posted at 23:46h in Blogs by Audience360

It’s never been more important to use current, transparent data about people in the market genuinely looking for hotel rooms, flights, hire cars, experiences and more.This year has been the toughest travel market most operators have experienced. Which is why firms that make the most...

28 Feb A360 Insights: Travel

Posted at 05:58h in Blogs by Audience360

In a recent roadshow we found marketing teams were increasingly asking the question “how can we get reliable information on which to base our marketing budgets and strategy. How will we know when to get back into market?Times are uncertain with a constantly shifting landscape and...