Native Specifications

Native Standard Ad Unit Specs

  • Native Standard Ad Unit Specs

    Component File Type Characters / Dimensions Max File Size
    Ad Title Text 20 – 50 Characters N/A
    Ad Description Text 20 – 150 Characters N/A
    Company Name Text 25 Characters Max N/A
    Display URL Text 30 Characters Max N/A
    Landing Page URL Text Up to 1024 Characters N/A
    Large Image PNG, JPG or GIF 1200 x 627 or higher pixels (1.91:1 ratio) 2MB
    Basic Image PNG, JPG or GIF 627 x 627 pixels (1:1 ratio) 2MB

    Specifications:

    • Animation: Images can be static images or animated GIFs.

    For more detailed guidelines, please contact AdOps@audience360.com.au by email.


    Native Carousel Ad Unit Specs

    Component File Type Characters / Dimensions Max File Size
    Ad Title (Headline) Text 20 – 50 Characters per card N/A
    Ad Description Text 20 – 150 Characters per card N/A
    Company Name Text Max. 35 Characters per card N/A
    Display URL (e.g. yahoo.com) Text Max. 35 Characters per card N/A
    Landing Page URL Text Up to 2048 Characters per card N/A
    Large Image PNG, JPG or GIF 1200 x 627 or higher pixels (1.91:1 ratio) 2MB
    Basic Image PNG, JPG or GIF 627 x 627 pixels (1:1 ratio) 2MB

    Specifications:

    • Native Carousel Ads allow three (3) to five (5) cards.
    • Animation: Static images only, no animated GIFs.

    For more detailed guidelines, please contact AdOps@audience360.com.au by email.


    Notes:

    • Image must be appropriate to the product or service advertised
    • Image must not have more than 20% text
    • Image cannot be of poor quality, sexually suggestive or misleading
    • Advertisement must relate to or match the landing page
    • Company name must be reflected in the landing page and the URL

    We Recommend:

    • Images that fit the lifestyle look and feel tend to perform much better (not brands/logos)
    • Copy with a soft call to action to blend in seamlessly with the nature of the surrounding environment (usually editorial pages)

Get in touch

Our product specialists in Sydney, Melbourne or Perth are available now.

Call 1300 51 44 00 today.

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