Display Creatives

Static Newsfeed Ad

  • Creative Image: accepts no smaller than 1080×1080
  • Title: Maximum 25 characters, including spaces, maximum
  • Body: Maximum 90 characters, including spaces, maximum
  • File size: Maximum 1MB
  • URL can be a maximum of 750 characters
  • Desktop only, cannot run on mobile devices
Newsfeed Ads (client must have an existing Facebook page to post on behalf of)

  • Creative Image: 1080×1080
  • Message (Appears above image): 500 characters
  • Title: 55 characters
  • Body Text (Appears under title): Up to 145 characters
  • Link URL: Call to Action button to tell people what you want them to do when they see your advert, see below for more details
  • Domain Link (display URL): Must redirect to external, non-Facebook link, only website domains supported, URL can be a maximum of 750 characters
  • NOTE: *text after 3 lines will be only viewable when a user prompts. Effective 19th August

Video News Feed Ad (client must have an existing Facebook page to post on behalf of)

Video Design Guidelines

  • Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended video and thumbnail image guidelines ensures your ad always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Text: 90 characters
  • Thumbnail image size: should match the aspect ratio of your video.
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Frames: 30fps max
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • File Size: Up to 1.75GB max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
  • Length: 45 minutes max
Slideshow Design Guidelines

Use these guidelines to design a slideshow, which is a video created from static images

  • Recommended News Feed image size: 1,280 x 720 pixels
  • News Feed image ratio: 16:9 (max 4:3)
  • Text: 90 characters (longer posts may be truncated on small screens)
  • Images of same size and aspect ratio are recommended to avoid cropping

Tip – Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand.
Call To Action (Optional)

Add a call-to-action button to tell people what you want them to do when they see your ad. Please advise which of the following you’d prefer to choose:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download
  • Watch More

Facebook Carousel

Design Recommendations

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

  • Recommended image size: 1080×1080 pixels
  • Image ratio: 1:1
  • Text: 90 characters
  • Headline: 40 characters
  • Link description: 20 characters
Tip – Use product imagery to target returning or high-intent customers, and lifestyle imagery to target new customers. While you should use images that are related to one theme in each ad, try different creative strategies, like storytelling or sequencing, to see what works best for you.
Creative Optimization
  • This feature will optimize the performance of your ad by selecting and ordering the best-performing images and links for each person who sees your ad.

Other Facebook Requirements

  • Facebook finds images with minimal text are more engaging for audiences
  • Only 20% of an image can include text, inc. books, posters, text-printed apparel, etc.
  • No word used in the creative can be longer than 20 characters – the following characters are not allowed at this time: @ > # $ % ^ &* ( ) <
  • Flash, mobile, and video creative are not allowed on Facebook Exchange
  • In order to run a newsfeed or video newsfeed ad the advertiser will have to approve an advertiser request on behalf of Audience360, granting Audience360 admin access to the page they wish to post on behalf of. This is a necessity in order to run these two formats of Facebook ads.
  • Facebook Exchange uses its own internal advertiser frequency caps
  • Audience360 is not responsible for monitoring or responding to comments made on video or newsfeed ads
  • News Feed ads cannot redirect to an external site with embedded video

Get in touch

Our product specialists in Sydney, Melbourne or Perth are available now.

Call 1300 51 44 00 today.

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