DCO Campaigns

Audience360 Dynamic Creative

Agency Design Specifications
The Dynamic Creative takes 3rd party product information (vehicles, boats, bikes etc from the carsales network) and displays this within a creative off-site. This document provides information to creative agencies on the specifications. The sizes supported are
  • MREC: 300×250
  • Half page: 300×600
Audience360 provides two (2) standard DCO creative templates. Please speak to your sales representative to discuss your requirements for creative.
The creative needs to have a solid 1 pixel border around the advert being a light grey in colour.
Any web fonts must be supplied by the Agency. Please ensure you have the appropriate rights to distribute and use the fonts required by your creative.

Third Party Ad-served Tags

  • All third party ad tags, impression trackers, and click trackers must be secure
  • The creative within the ad tags must adhere to the ad specs in this document to ensure delivery across all networks


  • HTML5 creative can be delivered through third party ad tags (via an AdServer) or by uploading directly into our DSP partners.
  • Any support for HTML5 Creatives (click tracker support, rendering issues etc) will be charged time and materials at our standard rates.
  • Preferred as compatible with all operating systems and mobile devices
  • Please ensure you provide a clickTAG macro so we can insert our DSP click tracking url.
  • Please provide one HTML file for each size with all assets embedded into the HTML source code or alternatively have these assets hosted on a CDN which is available over SSL.

Get in touch

Our product specialists in Sydney, Melbourne or Perth are available now.

Call 1300 51 44 00 today.

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