Category: Data Privacy
Is Your Data Really Generating a Return?
It’s never been more important to use current, transparent data about people in the market genuinely looking for...
A360 Insights: Travel
In a recent roadshow we found marketing teams were increasingly asking the question “how can we get reliable...
In a World of Big Data, What Should I Look for When Choosing a Travel Data Vendor?
There are two major categories all data can be placed into when developing your marketing strategy: deterministic and...
Let the Power of Video Drive Your Performance Marketing
Many marketing campaigns rely on display advertising to generate results in the belief it’s cost effective because there’s...
Multiple Marketing Channels and Deterministic Data Drive Your Success
Did you know using a narrow approach to marketing stifles your campaigns’ ability to grow your business? A...
Using Last Touch Attribution Is Telling You Nothing About the Effectiveness of You Media Channels
All too often, travel businesses measure the success of their marketing campaigns using last touch attribution. But there...
A360 Insights: COVID-19
In a recent roadshow we found marketing teams were increasingly asking the question “how can we get reliable...
A360 Insights: Finance
In recent months we have seen the impacts of COVID-19 on consumer behaviour morph and change across each...