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Retail Technology Advertising

We know what tech customers need

Audience360 sees just over 373,000 in-market Australians per month searching, comparing and reading reviews for retail technology products and devices online

Our Technology Audience

Powered by an exclusive data partnership TechRadar, Audience360 helps technology brands connect with in-market customers looking for tech products and devices

Phones

Computing

TVs

In data partnership with

The world of technology has never been more exciting – and TechRadar helps people around the globe find and use the tech they love. TechRadar’s world-class, unbiased experts tell you what the greatest gear is, where you can get the best deals and then the most fantastic things you can do with them

Cameras

Audio

Streaming

Other Audiences

Elevate your retail technology marketing strategy using in-market audience data to reach the right audience at the right moment

Success Stories

Discover how our clients have leveraged first-party audience data to reach in-market customers

audience360 travel image
Online bookings via valid traffic across their websites with the key measurement of success being a significant return on advertiser spend.
case study
A prestige auto brand launched a retail campaign with the aim of driving consideration and interest for its Demo Vehicles.
case study
A high-end retail brand who had a strong duty-free footprint and international airports prior to the Covid-19 pandemic wanted to build on their former strategy...

Frequently Asked Questions

What is your role as a retail technology marketing and advertising data provider?

As a first-party data provider, our role is to connect retail technology advertisers with in-market customers actively searching and comparing tech products online. Our first-party data is powered through an exclusive partnership with TechRadar, Australia’s trusted source for retail tech product announcements, news and reviews.

What benefits do retail technology advertisers gain from working with your data?

By partnering with us, retail technology advertisers can benefit from accessing a pool of in-market customers who are actively researching and comparing tech products. Our data-driven approach enables advertisers to target their campaigns more effectively, reaching the right audience at the right time, leading to improved conversion rates and higher ROI on advertising efforts.

What advertising channels do you utilise for retail technology campaigns?

We employ a multi-channel approach to maximise the reach and effectiveness of our campaigns. Our advertising channels include expected digital channels such as social, native, pre-roll and display as well as brand-building channels such as connectedTV, digital audio & high-impact display. We programmatically optimise campaigns across these channels to ensure optimal performance and engagement.

Can you provide examples of successful retail technology advertising campaigns?

While we respect the confidentiality of our clients’ campaigns, we have a proven track record of delivering successful results in the tech sector. Our campaigns have helped increase brand visibility, drive website traffic, generate leads, and boost conversions for various advertisers. We can provide case studies and success stories during our consultation to showcase the effectiveness of our services.

How can retail technology advertisers get started with your services?

Getting started is easy! Simply reach out to our team through the contact us page. We will schedule a consultation to understand your specific advertising goals and objectives. Once we have a clear understanding of your requirements, we will propose a tailored solution and guide you through the onboarding process.

Do you offer reporting and analytics to measure campaign performance?

Yes, we provide comprehensive reporting and analytics to measure the performance of finance advertising campaigns. Our reports include key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). We believe in transparency and provide regular updates to help advertisers evaluate the effectiveness of their campaigns and make data-driven decisions.

Please note that these FAQs are provided as general information. For more specific details about our services, we recommend reaching out to our team for personalised assistance.