The approach was to utilise the Stock Extend product across social, driven by dynamic ads across social channels to drive consideration and ultimately intent among users who have signalled their interest for particular stocks and listings. Utilising First-party, auto intender data enabled the advertiser to keep the vehicle of interest top of mind across social channels increasing the likelihood of consumers submitting an enquiry.
Achieved over 2K in incremental demo car leads off the back of an always on approach
CPA goal was $300, Stock extend achieved a CPA of $48
Average CTR 3%