28 Feb A360 Insights: Travel
In a recent roadshow we found marketing teams were increasingly asking the question “how can we get reliable information on which to base our marketing budgets and strategy. How will we know when to get back into market?
The population with anxiety over the crisis were clearly concerned about their health, respiratory conditions and previous pandemics.
Where to next?
As we move into a world where data becomes a strategic business asset, it is imperative that we understand the quality and accuracy of our data to ensure planning and strategy is executed to the highest fidelity.
The new reality is that marketing budgets may be reduced or limited so it is imperative that dollars are spent at the optimum time. Using first party to gain insight and strategic advantage allows us to effectively capture our audience at the right time.
In the new world, expect to see new forms of measurement beyond standard media attribution where data partnerships can provide greater understanding and insight into your business, product and marketing effectiveness.