• Australian Capital Territory

    Travel Intent Audience - 800K monthly
  • New South Wales

    Travel Intent Audience - 1.2m monthly
  • Northern Territory

    Travel Intent Audience - 650K monthly
  • Queensland

    Travel Intent Audience - 1.5m monthly
  • South Australia

    Travel Intent Audience - 680K monthly
  • Tasmania

    Travel Intent Audience - 650K monthly
  • Victoria

    Travel Intent Audience - 1.2m monthly
May 2022

Australia-based
Traveller Trend Analysis

The Audience360 traveller analysis utilises real-time travel data across a plethora of data partners, including Webjet.com.au, to track travel behaviour, identify key trends, and provide traveller benchmarks at a state and territory level.

Click map for key state-based trends.

  • Travel Intent 31% MoM
  • Hotel Bookings 41% MoM
  • Car Hire 47% MoM
  • Average Length of Stay 3 days
  • Average Daily Spend $194.88
ACT had 3.1 million domestic visitors in 2021.
  • Travel Intent 79% MoM
  • Hotel Bookings 43% MoM
  • Car Hire 45% MoM
  • Average Length of Stay 3 days
  • Average Daily Spend $230.07
Spend in rural NSW is up 28% compared to Sydney
  • Travel Intent 31% MoM
  • Hotel Bookings 38% MoM
  • Car Hire 52% MoM
  • Average Length of Stay 3 days
  • Average Daily Spend $203.00
Reasons for travel: 52% - holiday, 32% - business, 13% - family & friends
  • Travel Intent 38% MoM
  • Hotel Bookings 28% MoM
  • Car Hire 22% MoM
  • Average Length of Stay 4 days
  • Average Daily Spend $217.80
Still the #1 domestic travel intent destination in Australia, accounting for the same amount of visitor intent of NSW and VIC combined
  • Travel Intent 39% MoM
  • Hotel Bookings 39% MoM
  • Car Hire 49% MoM
  • Average Length of Stay 4 days
  • Average Daily Spend $176.95
Regional travel within SA has a 59% share of travel intent
  • Travel Intent 41% MoM
  • Hotel Bookings 34% MoM
  • Car Hire 20% MoM
  • Average Length of Stay 4 days
  • Average Daily Spend $286.80
45% of Tasmania travel intenders also had interest in Seafood and Wine.
  • Travel Intent 47% MoM
  • Hotel Bookings 43% MoM
  • Car Hire 48% MoM
  • Average Length of Stay 3 days
  • Average Daily Spend $206.09
Victoria has the 2nd highest increase as a travel intent destination in the last month outpacing Queensland growth by 33%

Slide Access high-intent travel audiences for your next campaign Audience360 qualifies Travel Intent audiences based on real intent behaviour across our data partners. E.g. searches and bookings across flights, hotels and car hire.

Using first party data signals we are able to segment and then reach these audiences across digital, social, and audio channels.

For more detailed insights on your target market or to discuss our products contact Audience360.

Get in touch

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Call 1300 514 400 today.

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