CASE STUDY – AUTO
Mass advertiser launched a new product and wanted to ensure as many auto intenders were made aware and educated on the product during pre-launch phase.
A bespoke registration page was created and we utilised high CTR activity to drive as many people to the customised page. Targeting included Vfacts segments and closely related segments as well as those that have engaged with the brand but not the new model
•Over 1K in incremental auto intender clicks
•CTR: 0.47%
•eCPC: $4.20
