CASE STUDY – SOCIAL NEWSFEED

The Challenge
Mass advertiser launched a new product where they wanted to drive registration and leads.
Our Approach

A bespoke registration page was created where amplification of competitor segments and those that have been considering the brand to drive back to consider the new product launch. Utilising social newsfeed, we were able to drive a brand campaign optimising to the most desirable audience that will convert to drive an efficient cost per lead.

Result

Achieved over 2K in incremental clicks to the pre-registration page. Brand also received an additional 121 on all their listings based off this activation.

Campaign achieved a CPC: $1.76

Model achieved 63 leads specifically to the pre-registration page.

Average CTR 1.94%

Types of Newsfeeds - Creatives

New Car listings form
Picture 3
Content amplification
Retail/ Brand message by OEM

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