A well know Finance Service launched a campaign with the aim of driving traffic to their site for Unsecured Car Loans. A strategy was needed to stay top of mind amongst its intenders throughout their path to purchase.
The approach was to utilise the Display product utilising an audience 1st approach to evaluate engagement and deterministic traits and intent signals. For Unsecured loans we ensured year targeting, price band targeting and action based (lead submitted or not) to reach relevant users. Utilising First-party, auto intender data enabled the advertiser to keep the brand top of mind across Display channels increasing the likelihood of consumers clicking through to the clients home page and considering their unsecured car loans
Achieved over 20K in Clicks
$211 Cost per application starts and $537 Cost per application completes were achieved.
Average eCPC for the campaign sat at $6 and conversion rate of finished applications to starts was 39%.