Instagram Specifications

Instagram Newsfeed

Design Recommendations

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended
Technical Requirements

  • Image ratio: 1.9:1 to 1:1
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • Caption: Text only, max 2,200 characters
Call To Action

Add a call-to-action button to tell people what you want them to do when they see your ad. You can choose from:

  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Watch More
  • Apply Now

Instagram Carousel

Design Recommendations

  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended
Technical Recommendations
  • Minimum number of images: 3
  • Maximum number of images: 5
  • Image ratio: 1:1
  • Minimum resolution: 600 x 600 pixels
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB per image
  • Caption: Text only, max 2,200 characters
Call To Action

Add a call-to-action button to tell people what you want them to do when they see your ad. Please advise which of the following you’d prefer to choose:

  • Watch More
  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Apply Now

Instagram Video

Design Recommendations

  • Aspect Ratio: 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Caption: Text only, 125 characters recommended
Technical Requirements

  • Caption length text: Text only, max 2,200 characters
  • Video aspect ratio: 1.9:1 to 1:1
  • Length: 30 seconds max
  • Thumbnail image ratio: Should match the aspect ratio of your video.
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • File Size: Up to 30MB max
  • Frames: 30fps max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.
Call To Action

Add a call-to-action button to tell people what you want them to do when they see your ad. Please advise which of the following you’d prefer to choose:

  • Watch More
  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Apply Now

Get in touch

Our product specialists in Sydney, Melbourne or Perth are available now.

Call 1300 51 44 00 today.

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